People love their phones. But making a phone call? That they don’t love. According to Forbes survey, Nearly 93% of consumers want to communicate via text message, says Forbes.
Your customers live in the era of productivity, So it’s a big deal when they have to drop what they’re doing to call customer service—let alone wait on hold.
Using text messages, GIFs, emojis, and product videos increases engagement. They pique curiosity and are more enticing than regular emails.
Simple questions don’t need a phone call. Getting answers to common queries like, “When will this be back in stock?” or “Where’s my order?” shouldn’t require a phone call and a potentially long wait on hold
If customers have questions after business hours, waiting for the traditional 9–5 timeframe may cause cause frustration. With messenger, they can send message and continue their day, expecting a response later
According to a Bank My Cell survey, 75% of millennials avoid phone calls as they’re time-consuming. A customer service call can take a few minutes or half an hour, so customers don’t know how to prepare.
The highest probability of the presence of the target audience
Placing useful information about the company in the profile
Possibility to write first to your customers
Possibility to make mailings
Connection of chat-bots
One of the biggest benefits of the WhatsApp Business app is that it offers a wide range of formats and interactive content options for business messaging. There are lists, CTAs, links, images, video, attachments, and products so recipients can interact with the campaign, not just read it.
A business-initiated conversation is a message thread between a customer and business that the business starts by sending an approved template message to the customer, that have already contacted to brand before.
One of the major benefits of a business account on WhatsApp is the additional brand exposure. Every WhatsApp business account has a branded business profile complete with logo or image, website URL, address, etc.
You can create a catalog to showcase your products or services. WhatsApp allows you to add up to 500 products to your catalog with images, item name, price, an optional description, a link, and an item code.c.
WhatsApp offers automations and canned responses to speed up your customer support process and lessen your workload. You can set away messages or quick replies to FAQs.